Amena Khan as one of the faces of the new L’Oréal Elvive World of Care Campaign, making her the first hijab-wearing model in a hair campaign for an popular beauty brand.
She announced on Instagram this week, calling this campaign “game-changing.”
In an exclusive interview with Vogue about the campaign, Amena said:
How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have. You have to wonder – why is it presumed that women that don’t show their hair don’t look after it? The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.
Photo Credit: www.vogue.com
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