“It costs between 50m – 100m naira to sign a new artiste” — Don Jazzy

#jaiyeorie 

Nigerian music producer Don Jazzy revealed in a recent interview that he makes a large financial commitment, ranging from 50 million to 100 million naira, when he signs new singers to his record company within a year.

He added that, before making a choice, he carefully considers each potential artist and, in the end, selects the one with whom he has a strong emotional connection.

Once chosen, he starts the process of fostering and honing the chosen person's skill while establishing a devoted following.

Don Jazzy added that he suffers the difficulty of not being able to accommodate everyone in his record label even if he is willing to sign more singers.

As a result, he finds it difficult to put together an efficient schedule for the artists .