The highly-anticipated boohooMAN x Burna Boycollection has landed and it’s fire!
The UK clothing brand has joined forces with the Afrobeats star to create an exclusive collection of hype streetwear which is also in conjunction with his recently released smash hit album, Twice As Tall.
According to boohooMAN, the 120 piece capsule collection was co-designed by Burna Boy over virtual meetings between Lagos, Nigeria and the UK during the covid 19 quarantine with each design emboding Burna Boy’s primary goal – to bring Africa to the world.
“Fashion is another form of self-expression; what you wear can directly reflect your current state of mind. So with this collection, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable,” Burna Boy says about the collection.
he added, “We’ve become like family now. boohooMAN are self-aware and they just get it! They understand the essence of self-expression and the journey/mission that I’m on. Big love and blessings.”
Creatively led by Burna Boy, the full collection boasts simple silhouettes, graphic tees and fresh, bright colour palettes. From matching sets and varsity bombers, and accessories, the custom-created ‘B’ logo is a staple throughout the collection.
Also speaking on the collaboration, boohooMAN CEO, Samir Kamani says, “For me, Burna Boy is a pioneer across sound and style. Everything he stands for aligns with our core beliefs. This was a huge one for us and I am so happy to have Burna Boy join the family.”
Get the new boohooMAN x Burna Boy collection here.
See all the campaign images below:
📎 The key is : Learn how to BE HAPPY BY YOURSELF FIRST. Because a human being that is happy on his/her own will never settle to be miserable with someone else. When you find happiness on your own then you will be able to spread it and share it with someone else. ... CRITIC ALSO 🖋️ spill TEA ☕ Easy on Shade 💣
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