#jaiyeorie SA-born songstress Elaine has announced that she’s officially signed with American Columbia Records.
The label is home to some of the world’s biggest artists, including superstars Beyoncé and Adele.
The SA star was over the moon with the deal and told TshisaLIVE in a statement that she looked forward to bringing her unique story to the world.
“I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in.”
MD of Sony Music Entertainment Africa Sean Watson said Elaine is “unquestionably deserving of the recognition she’s getting for her music”.
“It’s not chance that got her to where she is, it’s talent and hard work. We love that about her and we can’t wait to work alongside her to help share her incredible music around the globe.”
The Wits law student, who is originally from Pretoria, became a household name after she released her EP last week. The project went platinum and made her the most streamed female artist in Mzansi.
In addition to all that, Elaine became the first independent female artist to ever reach #1 on the Apple Music sub-Saharan African charts.
Elaine recently unveiled the anticipated sultry new visual for her single Risky. Watch it belowWelcome to the Columbia family @elaineofficial_! Check out her new video for “Risky” out now!https://t.co/WsMGOXX4EQpic.twitter.com/9UW1SHGzZf
📎 The key is : Learn how to BE HAPPY BY YOURSELF FIRST. Because a human being that is happy on his/her own will never settle to be miserable with someone else. When you find happiness on your own then you will be able to spread it and share it with someone else. ... CRITIC ALSO 🖋️ spill TEA ☕ Easy on Shade 💣
0 Comments