Taurus Musik’s signee Kagwe Mungai will be featured in various new and fresh campaigns for Cîroc Vodka which will run across selected visual and print media outlets- rolling out from the beginning of this month.
“Kagwe Mungai is a unique male artist that is excessively talented, easy on the eyes and most importantly cuts across different markets. I am confident of his representation of the client’s brand due to the synergy of the two brands that will work in tandem to place the client’s brand where it aspires to be.” Said Ikechukwu Anoke, a senior member of Kagwe’s management team.
According to Kagwe, the album will feature a unique blend of music genres with an interesting mix of collaborations with industry households stemming from various African countries. He also formally announced that he will be gracing the African stage at the prestigious South by South West music festival going down in Texas, March 2019. As if this is not enough, Kagwe will also make his entry into the merchandise market. This entry will be incepted by an exciting partnership with a distinguished sneaker brand in the market.
In making the announcement, EABL, Brand Manager for Luxury brands, Chepkorir Koech said “The EABL team is happy that we were able to partner with an artist who syncs with the brand so effortlessly. Kagwe Mungai’s brand resonates with Cîroc’s aspirational, trend-setting and luxurious brand identity. We are definitely excited about the future!”
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