Venture beat takes an in depth look at Raycon and what makes new dad Ray J tick.
Ray J has come a long way from the Kim Kardashian sex tape scandal.Ray J started an electronics company called Raytroniks a few years ago and began shipping an electric bike called the Scoot-E-Bike in 2016. He got promotional help from his cousin, rapper Snoop Dogg; his sister, singer Brandy Norwood; basketball star Stephen Curry; and other Hollywood celebrities. Electric bikes were already popular in Asia, but Ray J’s bike took off in the U.S., thanks to the star-studded promos.
He also cut a $31 million distribution deal with Cowboy Wholesale, a consumer electronics distributor based in New York. Now the combined company, called Raycon Global, is expanding its lineup of electronics gear with other “lifestyle” products. These include Bluetooth audio devices, smart watches, and drones. Ray J serves as chief strategy officer, while Ray Lee runs other parts of the business. At CES 2018, they made a lot of noise about the new markets they are going after.
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