Kim Kardashian and Kanye West branding and marketing team are still a force.
via Page Six:
To mark the launch of her Skkn by Kim skincare line Tuesday, the reality superstar took to Instagram to share an inside look at the brand’s beginnings, revealing that she couldn’t have done it without her ex.
“My creative process wouldn’t have been complete — and I always give credit where credit is due — without Kanye,” Kardashian, 41, said on her Stories.
“He brought his team and introduced me to [creative director] Willo [Perron] and we came up with the new name. That was actually his idea, and the packaging shapes were his, and even the font he did — just like Skims.”
Kardashian’s new products come in sleek spherical and cylindrical vessels in her (and West’s) preferred neutral color palette, with the 45-year-old rapper — a notorious perfectionist — overseeing the development.
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