The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women's Wear Daily (WWD).
The industry bible said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi and Givenchy, is assembling a gang of top designers for the project.
The site reports:
LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna and some of her key associates, sources said.
It is understood her collection with LVMH will span ready-to-wear, leather goods and accessories, and could be released in tandem with her ninth album, expected out sometime later this year, one source said.
Sources inside LVMH describe her as a hands-on type who is extensively involved in product development. It is understood LVMH started assembling her fashion team about six months ago in Paris, with the project being overseen by Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group, a stable of fashion houses that includes Givenchy, Celine, Kenzo and Marc Jacobs.
LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment. ... spill TEA ☕ Easy on Shade #jaiyeorie
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