
From the word go, our mantra was to discover young new exciting brands by providing a platform to build and promote them to an international standard.Yemi Alade as anambassador for a pan-African event like the Africa Fashion Week Nigeria is beneficial to Alade’s image and serves as a sort of endorsement. A.F.W.N gets to bank on Alade’s image for promotional material and expect her presence to draw attention in circles that would have otherwise ignored the event.
Africa Fashion Week Nigeria promotes the beauty of Africa, from the creative side of fashion to the business of it.
Known to the world as Mama Africa, the incredible and talented singer known to us as Yemi Alade, is our 2016 AFWN & AFWL brand ambassador.
There is also the access that Africa Fashion Week London will give to Yemi Alade, connecting to a network of pan-African designers in the diaspora, a necessity for a singer whose career has soared on the fact that she is almost defiantly Nigerian. Access like that will prove valuable in the long run.
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