Tania omotayo brags about buying all gifts for her Galantine event to advertise her business and other Nigerian businesses

Tania Omotayo turned her Galentine's celebration into more than a gathering of friends: she used the event to put Nigerian businesses and their products directly into the hands of her guests.

Rather than simply receiving sponsored gifts, Tania said she personally purchased the gifts featured at the event, creating an opportunity to introduce and advertise the businesses behind them.

Tania's wider business background also supports this lens: she founded Ziva Lagos and The Growth Forum Africa and has worked with major brands, so this event can signals within a broader entrepreneurial/brand-building context

Tania hosted her Galentine's celebration around friendship, gifting and female connection, with products from Nigerian businesses incorporated into the experience.

The interesting part is that she wasn't merely creating content for herself.

She was creating a room where other brands could be seen.

That makes the gifts part of the marketing.

When an influencer spends her own money to put other businesses in the spotlight, is she simply being generous—or is she showing what modern influence can actually look like?