Adeola Diiadem former friend Berbiedoll lock horns in ugly morning fight

Lagos-based entrepreneurs Adeola and former friend Berbiedoll lock horns in ugly morning fight Lagos-based beauty entrepreneur Adeola Adeyemi (popularly known as Diiadem) and athleisure brand founder Christiana Kayode (Berbiedoll) were once close friends in the influencer and business circles. 

Their friendship reportedly ended around five years ago. In the early hours of Friday, Berbiedoll broke her long silence after her name was dragged into the ongoing public fallout between Diiadem and Dabota Lawson. She accused Diiadem of remaining bitter, stalking her activities through personal shoppers, using staff accounts to send mean messages, and pressuring collaborators (including videographers and photographers) to choose sides. Berbiedoll also claimed Diiadem once fired a team member simply for working with her and described the behaviour as evidence of deep-seated envy and insecurity.