The Ooni of Ife, Arole Oduduwa Olofin Adimula, Ooni Adeyeye Enitan Ogunwusi Ojaja II, has conferred the prestigious chieftaincy title; THE IYALAJE OODUA on the Global Coordinator of the Annual AJE Festival & Lagos based international business tycoon cum philanthropist, Princess (Dr) Oluwatoyin Kolade.
The announcement was expressed in a statement by Comrade Moses Olafare, Director of Media & Public Affairs, Ooni’s Palace which he made available to journalists on Wednesday.
Princess Kolade’s profile as a benevolent and successful major player in the Nigeria private business sector who started as a petty trader in her home town of Ilesa in the State of Osun about 35 years ago, her involvement in the promotion of the rich Yoruba cultural values, her countless humanitarian services, her virtuous character of a disciplined family woman and her unfaulted respect for the royal institutions qualified her for the prestigious title of Iyalaje Oodua.
“Aside from her unquantifiable efforts in the promotion of cultural activities in Ile-Ife and Yorubaland, the colossal contributions of Princess Kolade towards the revival of the ancient Aje festival which has today gained tremendous global limelight cannot be overemphasized”.
“Today, ‘Aje’ festival which is the celebration of the diety of commerce, markets, wealth and prosperity is as prominent as any festival one can be proud of in Africa because of Princess Toyin Kolade’s superlative coordinating capacity driven by dedication and patriotism as a proud descendant of Oduduwa.” Olafare said.
In fulfillment of his cultural/tourism revolution agenda for Yoruba people and the lager Oodua race worldwide, Ooni Ogunwusi who is regarded as the Traditional Head of the Oduduwa Race worldwide in 2017 appointed Princess Toyin kolade as his Cultural Ambassador in charge of AJE festival, with the responsibility to attract global acceptance for the annual celebrations of AJE deity, one out of the 401 deities who had populated the first dynasty of mankind known as IFE OODAYE thousands of years ago.
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