According to a report, Multichoice spent N3.5 billion ($10 million) in the production of the Big Brother Naija Season 5 reality show (#BBNaija Lockdown).
The Managing Director of Multichoice Nigeria, John Ugbe made this revelation at the Multichoice Showcase 2020. He said: “BBNaija production gulped N3.5 billion. We won’t stop investing in putting smiles on the faces of our customers, even in the toughest times.”
Ugbe added that they have played a major role in the entertainment industry in Nigeria.
“We have been at the fore front of exporting Nigeria’s entertainment.
The multichoice talent factory is a testament to that investment.
“The multichoice talent factory students not only obtain relevant skills but also benefits access to mentors who provide life, social and entrepreneurial support to them, offering a holistic and well-rounded education,” he said.
This year’s season premiered on Sunday, July 19, 2020 with 20 housemates and has made a major wave on social media, both nationally and internationally. The show will climax on Sunday, September 27, with the ultimate winner going home with prizes worth 85 million naira.
No comments:
Post a Comment