When the Season Turns Transactional: Detty December and the Cost of Cashing Out
Detty December has once again taken over Lagos, drawing crowds, creatives, and tourists to concerts, clubs, and pop-up events across the city.
As the season peaks, conversations are growing around rising prices, access control, and monetization of nearly every experience.
From event entry to social access, many attendees say the festive period now comes with escalating costs.
The phrase “everyone wants to cash out” has become a recurring sentiment online.
Detty December began as an open invitation — a season built on movement, music, and shared energy. But somewhere along the way, joy started wearing a price tag. What was once about presence is now often about profit, and the shift feels subtle but heavy. When every moment is monetized, celebration quietly becomes a transaction, and people start measuring worth by access rather than experience.
This moment reveals a broader tension in culture: the thin line between abundance and excess. Hustle culture has taught us to monetize everything — time, joy, even community — but it rarely asks what gets lost in the process. When everyone is trying to win at the same time, the room can feel smaller, not richer. And it leaves a quiet question behind: how do we protect the soul of celebration in a world that keeps pricing it higher?
✍️“feel free to disagree in the comments
👀 ☝️👆 & let JAIYEORIE know what U think!”
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