The Super Bowl 2024 had an average of 123.4million viewers on Sunday night, the most watched telecast in history and the second-most watched US broadcast event behind the Apollo 11 moon landing
The previous record belonged to last year’s Super Bowl, which drew 115.1million average viewers. CBS Sports announced the astonishing figures less than 24 hours after the Kansas City Chiefs lifted the Lombardi Trophy.
The Chiefs, flanked by support from Taylor Swift for her tight-end boyfriend Travis Kelce, defeated the San Francisco 49ers 25-22 in a gripping overtime win to merge victorious in the Super Bowl in Las Vegas.
Only the Apollo 11 Moon landing was watched by more people in history, with an estimated average of between 125-150million viewing the 1969 event live between multiple networks.
On CBS itself, 120million people watched the game, the large
st audience in history for a single network. Incredibly, more than 200million viewers watched at least part of the Super Bowl across all networks and streams that were broadcasting the game.
Swift was shown on CBS’ broadcast of the Super Bowl for 54 seconds on Sunday night, equal to than less than one percent of the entire time the game was on.
The rest of the top-10 most-watched events of all-time are all Super Bowls, dating back to 2011 – demonstrating that while Swift will likely have impacted viewership numbers, games are still extremely popular without the pop star.
Ten Most Watched American TV Broadcasts of All-Time
1. Apollo 11 Moon Landing – July 20, 1969 [estimated 125-150m viewers]
2. Super Bowl LVIII – February 11, 2024 (Chiefs beat 49ers 25-22 in OT) [123.4m]
3. Super Bowl LVII – February 12, 2023 (Chiefs beat Eagles 38-35) [115.1m]
4. Super Bowl XLIX – February 1, 2015 (Patriots beat Seahawks 28-24) [114.8m]
5. Super Bowl LVI – February 13, 2022 (Rams beat Bengals 23-20) [112.3m]
6. Super Bowl XLVIII – February 2, 2014 (Seahawks beat Broncos 43-8) [112.2m]
7. Super Bowl 50 – February 7, 2016 (Broncos beat Panthers 24-10) [111.9m]
8. Super Bowl XLVI – February 5, 2012 (Giants beat Patriots 21-17) [111.3m]
9. Super Bowl LI – February 5, 2017 (Patriots beat Falcons 34-28 in OT) [111.3m]
10. Super Bowl XLV – February 6, 2011 (Packers beat Steelers 31-25) [111m]
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