INGLOT NIGERIALAUNCH OF THE JLO X INGLOT COLLECTION WITH A CAMPAIGN FEATURING @IDIAAISIEN AND @SOLIATBADA
Jennifer Lopez has debuted a limited edition collection in partnership with global beauty brand Inglot Cosmetics.
Jennifer collaborated the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin’ The Highlight.”
“The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours. We have everything from mascara, lipsticks, eyelashes, blush, eyeshadow and of course…bronzers” said Lopez. “What I think is unique and exciting is our Freedom System Palette which allows you to create your own personalized palette with the specific colours and products that you need. Now you no longer have to buy that 5 piece eyeshadow kit to get the one colour you really want!”
As a global star juggling multiple jobs and motherhood, Jennifer created the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going out glam, inspired by Jennifer’s iconic styles.
To launch the J-Lo collection in Nigeria, a campaign using products from the linefashion influencer Idia Aisien along with chef & co-founder of world-renowned CEO dancers, Soliat Bada.
Photography Courtesy:
Photographer: Ademola Odusami|Creative Direction: Bella Adeleke|Make up: Inglot team (@shugasue, @vins_signature)
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