The BBC Igbo and Yoruba launched, 2 of the 3 new languages launched by the BBC for Nigeria and the West and Central Africa regions. Igbo service is primarily for east and south eastern Nigeria as well as large speakers who speak diaspora, while the Yoruba service refers to the south west of Nigeria, Benin and Togo as well as other part of the diaspora. These digital services will have exciting short audio, video, graphics and illustrations formats. Twice every day, teams will produce a BBC Minute episode that keeps people in contact with the world within 60 seconds. The editorial agenda reflects not only on balanced news, but also in a rich mix of trending topics, sports, entertainment, business, health, education and women. There will be original content through our network of reporters on different stories and issues that are important to local people and reflect across the region. The digital content created daily for the website and social media platform covers a broad aim in a strong focus on the audience's interactivity. This is in line with BBC News's editorial statistics not only news providers but also provides learning enrichment, explaining and features.
As Editorial Lead on the project, Peter Okwoche says “Both services will concentrate on original journalism from their target regions but will also feature stories from Africa and the main global stories. BBC Igbo & Yoruba will provide a platform for debate on the main issues of interest to audiences and give voices to a wide spectrum of people. There will also be a strong focus on women.”
Head of West Africa, Oluwatoyosi Ogunseye says, “Delivering content and engaging with the Igbo and Yoruba audiences in their mother tongues is authentic, exciting and refreshing. The BBC is passionate about original journalism that adds value and this is what we want to achieve with these services. These platforms will deliver independent, objective and original news to meet the needs of our audiences in Nigeria and West Africa.”
See videos announcing the launch of the two services below:
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