The ‘Mum and I’ collection which leans heavily on African inspired Ankara fabric is done in partnership with women’s wear label, Tae, and features four signature dresses in signature prints, that are further replicated in children’s wear pieces. Versatility is one of the more prominent themes in this collection; the adult piece are all wrap dresses with flattering silhouettes, every detail made to ensure the dresses are forgiving to pregnancy gains and fuller figured women. Complementary pieces for boys and girls accompany the wrap dresses to foster a familial bond. The aesthetic is decidedly Western with an ethnic bent, the adult pieces more so.
Collaborations like this will help both labels reach target markets that might have been otherwise closed to them and that excites us. Our only grouse with the collection is that there aren’t nearly enough pieces for adults or children to offer more versatility. Versatility would have given the collection more longevity and/or marketability.
Adenike Ogunlesi of Ruff ‘n’ Tumble with Bisola Edun of Tae.
ctionFLAGSHIP STORE:
Address: 7, Isaac John GRA, GRA Ikeja, Lagos | Phone: +234(0)8169844936 | Opening Hours: Mon-‐Sat: 8:30am -‐ 6:30pm
IKEJA MALL, ALAUSA: Address:Shop L47, Ikeja City Mall, Alausa Ikeja, Lagos | Phone: +234(0)7080706611 | Opening Hours: Mon-‐Sat: 10:00am -‐ 8:00pm Sundays: 10:00am -‐ 7:00pm
SURULERE: Address:Adeniran Ogunsanya Shopping Mall | Phone:+234(0)8028116198 | Opening Hours: Mon-‐Sat: 10:00am -‐ 8:00pm , Sundays: 11:00am -‐ 6:00pm
LEKKI PALMS MALL:
Address:Palms Shopping Mall, Lekki Lagos | Phone: +234(0)8088796694Opening Hours: Mon-‐Sat: 8:30am -‐ 8:00pm, Sundays: 11:30am -‐ 8:00pm
CENTRO MALL:
Address:Shop 11/12 Centro Mall, Admiralty Way Lekki Phase 1 Lagos | Phone: +234(0)7081186909 | Opening Hours: Mon-‐Sat: 10:00am -‐ 8:00pm,Sundays: 12:00pm -‐ 8:00pm
CIRCLE MALL:
Address:Jakande Roundabout, Osapa, Lekki, Lagos | Phone: +234(0)7081186909 | Opening Hours: Mon-‐Sat: 10:00am -‐ 8:00pm,Sundays: 12:00pm -‐ 8:00pm
ABUJA 1:
Address: Ceddi Plaza, Tafawa Balewa Way, Abuja | Phone: +234(0)8051161416 | Opening Hours: Mon-‐Sat: 10:00am -‐ 8:00pm Sundays: 1:00pm -‐ 6:00pm
ABUJA 3:
Address: Jabi Lake Mall, Abuja | Phone: 08024613263 | Opening Hours: Mon-‐Sat:10:00am -8:00pm Sundays: 1:00pm -‐ 7:00pm
PORT HARCOURT 2
Address: PH Mall Plot 1/2 Nnamdi Azikwe Road, Liberation Drive by Government House, Old GRA | Phone:+234(0)9022203783 | Opening Hours: Mon-‐Sat: 10:00am-‐8:00pm,Sundays: 11:00am -‐7:00pm
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