Yemi Alade launched her beauty brand Yem Beauty with lip kits like Kylie Jenner and the room filled with names like Mo Abudu, Don Jazzy, Osas Ighodaro, Nancy Isime, and Laura Ikeji-Kanu, people saw glamour.
What I saw was alignment.
And that difference matters.
We’ve been trained to underestimate certain kinds of success.
Especially the kind that looks… beautiful.
Beauty brands. Fashion. Lifestyle.
We clap, we post, we move on.
But pause for a second.
Why do we take tech founders seriously,
but side-eye women building empires through beauty?
Why does “lipstick” feel lighter than “legacy”?
Take Yemi Alade again.
She didn’t just endorse a beauty brand.
She built one from personal frustration—products that didn’t match her skin, didn’t survive her lifestyle—so she created what she couldn’t find.
Simple.
But that kind of simplicity is threatening.
Because it removes excuses.
It replaces “one day” with why not now?
👀 ☝️👆 📎
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