“You’ll never see them when I am signing brand deals, or giving back, but God forbid I post myself chilling and minding my business and if it doesn’t match their weird projections, here they come stinking up the whole place.” — between Sophia Momodu and a tr0ll

When Sophia Momodu posted a video showing her shopping haul and was met with a critic suggesting she should instead be “building businesses and buying houses,” the reaction didn’t come from nothing. It came from a cultural narrative that equates visible luxury with vacuous display. Yet Sophia’s response flipped that narrative quietly but firmly: she listed her real achievements — from book launches to charity work, brand deals to international engagements — and questioned why those things never get the same attention as her leisure .

This exchange isn’t merely “celebrity clapping back.” It reflects a broader tension in digital culture: the gap between public persona and private process. Some people only see the highlight reels — the Hermes boxes, the sunny snaps — and forget the hours, strategy, investment, risk, and actual work that sit behind them. The troll’s expectation was that someone must choose struggle over visibility to be deemed respectable. But Sophia’s reply quietly reframes that expectation: Success can be busy, lucrative, and still contain moments of rest or celebration. 

There’s also psychology beneath the surface. When someone occupies the public eye for long enough — especially as a woman in a highly scrutinised cultural space — every choice becomes a symbol rather than an action. Posting a luxury haul gets read as insecurity or performative thirst, while posting achievements often gets ignored or buried. That imbalance isn’t about Sophia alone; it’s about how audiences value visibility over value creation, and how emotional judgments fill the gaps where context is absent.

And here’s the question that lingers:

Why do we require people to choose between living their lives and demonstrating their worth?

Why is one seen as shallow, and the other invisible?

Isn’t it possible that a single life contains both work and pleasure — and that neither validates nor discredits the other?

This isn’t noise.

It’s a quiet mirror held up to how we judge presence in public.

Jaiyeorie — this is why it matters.

#JaiyeWhyItMatters

“You’ll never see them when I am signing brand deals, or giving back, but God forbid I post myself chilling and minding my business and if it doesn’t match their weird projections, here they come stinking up the whole place.” — between Sophia Momodu and a tr0ll

✍️ 👀 ☝️👆 📎