Kim Kardashian launches UPDATE

Reality star-turned-entrepreneur Kim Kardashian has thrown her hat into the global beverage world with a major new launch. She’s joined forces with UPDATE, a functional energy drink brand that’s relaunching with her as co-founder, signaling a fresh chapter in her business empire. 

UPDATE isn’t your average energy drink. It’s powered by paraxanthine — a compound derived from caffeine that’s pitched as delivering smoother, sustained energy with less of the familiar “crash and jitters”. The brand recently announced a corporate relaunch with updated flavours, refreshed branding, and new packaging that includes Kim’s creative input.

✍️ 👀 ☝️👆 📎