Countries that dominate storytelling export identity. They shape perception. They influence tourism, politics, language, fashion, even foreign policy. The Marvel Universe has done more for American soft power than some diplomatic missions.
So when Niyi asks that question, he is really asking:
Why haven’t our industrial giants invested in controlling the stories that define us?
It’s not about whether Dangote or Adenuga should build studios. It’s about whether Nigerian capital sees storytelling as strategic.
Because the future economy isn’t just oil and cement.
It’s attention.
And attention is built on story.
Jaiyeorie — this is why it matters.
#JaiyeWhyItMatters
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