The @levis brand today announced a new campaign with global icon @beyonce !

In a statement, #levis says, “Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films. In a series of chapters, the new campaign reinterprets several of the Levi’s® brand’s most iconic advertisements, bringing them into the modern era through the transformative vision of celebrated filmmaker Melina Matsoukas. 

 

The first film — inspired by “Launderette,” the 1985 ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts — places Beyoncé center stage and celebrates the Levi’s® brand’s heritage as a canvas for self-expression, worn by changemakers and icons alike.”

What do you think?

 

 ✍️“feel free to disagree in the comments 👀 ☝️👆 & let JAIYEORIE know what U think!” 📎