Adaeze Yobo has added another venture to her business portfolio with the opening of a new retail store, attracting friends and familiar faces from Lagos's fashion, beauty and social scene. Among those who turned out to celebrate the launch were Nneka Ebru, Muna Abii, Adetoke Olowu ,Joseph Yobo Ushebebe, Omowunmi Akinnifesi Abigail Igwe Nkiru Anumudu Cubana Chìef Priest Nabila Fash Tana Adelana
The new retail destination brings together two of Adaeze's business interests: her Pharma Series beauty and wellness brand, @myglowng, and @mybabygirlng, which caters to children with clothing and accessories. The store also features a dedicated kiddies section, giving shoppers access to both categories in one location.
The concept is an expansion beyond a single-product retail offering. By housing beauty and wellness products alongside children's fashion, Adaeze is bringing different lifestyle categories together under one roof. It also creates an opportunity to connect with customers shopping for themselves as well as parents looking for items for their little ones.
The opening attracted guests from different corners of Lagos's social and fashion circles. Their attendance added a social dimension to the launch, but the store itself remains the central story. For an entrepreneur building across different consumer categories, a physical retail space offers another way to introduce products, bring customers closer to the brands and create a more direct shopping experience.
This reflects a wider approach to lifestyle retail: customers increasingly encounter beauty, wellness, fashion and family-related products as connected parts of everyday shopping rather than entirely separate interests.
For Adaeze, the new store brings @myglowng and @mybabygirlng into a shared retail environment, giving both brands a physical destination and expanding how customers can engage with her businesses.
With beauty and wellness on one side and children's clothing and accessories on the other, the store offers two distinct shopping experiences in one space.
Would you visit first for the beauty and wellness collection or head straight to the kiddies section?
All the feels .... MBGN 2007 Muna Abii MBGN 2005 Omowunmi Akinnifesi Abigail Igwe Nkiru Anumudu Cubana Chìef Priest Nabila Fash Tana Adelana - MBGN 2008 Adaeze Yobo opens MyGlowNg store 
@olorisupergal Chairmen dem 🔥🔥 Grand opening of Adaeze Yobo’s brand-new store, featuring an impressive array of Pharma Series products under the label @myglowng This fantastic establishment also boasts a kiddies section, offering a delightful selection of children's accessories and clothing @mybabygirlng #MyGlowNg #OloriSuperGal ♬ original sound - OLORISUPERGAL
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