After it was reported in April that the reality star would launch a new brand in the spring, the reality star teased the launch of her newest offering, SKKN by Kim, on Twitter earlier this month.
The brand's first in-person pop-up has now been announced by the celebrity, just in time for the holidays.
Kim Kardashian took SKKN BY KIM beyond the digital storefront as the beauty brand opened its first holiday pop-up at Westfield Century City in Los Angeles.
The temporary store gave customers an opportunity to experience the skincare line in person at the mall's Level 1 Atrium. SKKN BY KIM announced that the holiday pop-up was open Monday through Saturday from 10 a.m. to 9 p.m. and Sundays from 11 a.m. to 8 p.m.
The pop-up marked an important step for Kardashian's beauty business. SKKN BY KIM had launched earlier in 2022 as a skincare brand built around a multi-step routine, with Kardashian positioning the company as a more personal extension of her approach to skincare.
Taking the products into a physical retail environment allowed shoppers to see and purchase the products in person rather than experiencing the brand exclusively online.
The company also used the pop-up to offer holiday-focused products and promotions. Its social media updates promoted limited-edition gift sets and discounts available online and at the temporary store.
The move reflected a broader strategy increasingly used by celebrity-founded beauty brands: combining online sales with physical experiences that allow customers to interact directly with the products.
For SKKN BY KIM, the holiday pop-up also created a highly visible setting for the relatively new brand during one of the busiest shopping periods of the year.
Kim Kardashian herself visited the Westfield Century City location in November 2022, where photographs captured her at the SKKN BY KIM pop-up.
What began as another celebrity-backed beauty launch was therefore becoming more than a social-media campaign. With its first major physical pop-up, SKKN BY KIM was testing how Kardashian's enormous digital audience could translate into real-world shopping experiences.
The @skkn BY KIM Holiday-Pop up is open now at Westfield Century City. Level 1, Atrium📍
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