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JAY-Z, has revealed how he has been living with his family and staying productive during quarantine.
Over the first few months of 2021, Jay-Z has launched his own cannabis brand, sold half of his champagne brand Armand de Brignac to LVMH Moët Hennessy Louis Vuitton and sold a majority ownership stake in TIDAL to Square, Inc.
In a rare interview with The Sunday Times to promote his partnership
with Puma as creative director, Jay-Z, 51, discussed his life in
lockdown with Beyoncé and their three children.
“In the beginning it was time for everyone to sit down and really
connect, and really focus on family and being together, and take this
time to learn more about each other,” says JAY-Z.
“And then, as it wore on, it’s like, ‘OK, all right, what is the new normal?'”
“If anything came from this,” Jay says of the pandemic, “it’s that we
have to recognize that we’re all connected. It’s a metaphor for how
connected we are.”
He also revealed he has no plans to tour in the near future.
“I’m not planning it, but I’m definitely missing it,” he says.
During the zoom call interview, Jay takes a moment to acknowledge his
youngest daughter off camera. “Hiii, beautiful!” he says while blowing
kisses.
“That’s my youngest daughter, Rumi.”
Despite his many businesses Jay-Z says family remains his “foundation.”
“Feeling loved is the most important thing a child needs, you know? Not
‘Here’s this business that I’m going to hand over to you, that I’m
creating for you,'” says JAY-Z.
“What if my child doesn’t want to be in music or sports? I have no idea,
right? But as long as your child feels supported, and feels loved, I
think anything is possible.”
He adds, “Just make sure we provide a loving environment, be very
attentive to who they want to be. It’s easy for us, as human beings, to
want our children to do certain things, but we have no idea. We’re just
guides.”
Following the trial of Derek Chauvin for George Floyd’s murder, Jay-Z
says says there’s still a long way to go but acknowledges that progress
has been made.
“As a human race we’re still on basic things. We’re still on Stop Asian
Hate. We can’t sit and cry over spilt milk, but we do have to
acknowledge that there’s milk, right?” he says, adding, “Are we here
today? No. Are we further than 50 years ago? Yes.”
Although he rarely uses social media, Jayz says its necessary for today’s stars.
“You can’t give someone a microphone for 24 hours a day and [have them]
not think they have to use it!” he says. “These kids, it’s unbelievable.
Imagine having a microphone and you’re asked about social justice
questions at 18 years old?
It’s like, ‘What? I’m meant to know the answer, and if I don’t answer
the correct way, if I don’t say everything right, even if my intentions
are right, and I don’t say the same right thing, it’s going to be
everywhere.'”
Speaking about how he'll like to be remembered Jay Z said;. “I have no idea,”
“I’m not beyond ego, right? Hopefully they speak of me [with] the names
of Bob Marley and all the greats. But that’s not for me to say.”
When asked what he’s most proud of, he responds, “I’m most proud of
overcoming my circumstances and providing opportunity for people who
look like me and who came from the same situation that I’ve come from.”
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