Rihanna took to her Twitter to announce the limited edition of her new products–the Stunna and the Glossbomb lip gloss.
This comes fter the controversial Savage x Fenty Show Vol. 2, presented by Amazon Prime Video, which drew the ire of the Muslim community because of the lyrics used in the presentation.
However, Rihanna continues to shine.
savage show lip combo vibes! all from the new @fentybeauty limited edition minis!! #STUNNA & #GLOSSBOMB 👋🏿💋 pic.twitter.com/ISDrPBqMAD
— Rihanna (@rihanna) October 16, 2020
#JaiyeWhyItMatters: Rihanna's real product may be bigger than lipstick or lingerie. It is attention—and her brand repeatedly converts attention into commercial visibility.
Can a powerful celebrity brand turn controversy into another moment of visibility without allowing the controversy to define it?
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