Alicia Keys x E.L.F. Beauty Launch Keys Soulcare

Tarang Amin, chairman, and CEO, e.l.f. Beauty:

We are so proud to partner with Alicia, as we share the same core values of inclusivity, empowerment, and a deeper view of beauty.

We look forward to leveraging our capabilities and track record of success as we take this next step in our transformation to a multi-brand portfolio.

“The first time we met Alicia, we knew that we were creating something that transcended skincare. Her powerful words and her passion for taking care of the whole self, inspired us to create a rich, soulful content experience along with serious skincare. Now more than ever, it’s important to connect with consumers in deeper, more meaningful ways,” commented Kory Marchisotto, Chief Marketing Officer, e.i.f. Beauty and President, Keys Soulcare.

Alicia Keys believes there are four “Keys to Soulcare” – Body, Spirit, Mind, and Connection – which represent our physical, spiritual, mental, and social selves, and work together to unlock our inner light so that we can be more radiant.

 📎 The key is : Learn how to BE HAPPY BY YOURSELF FIRST. Because a human being that is happy on his/her own will never settle to be miserable with someone else. When you find happiness on your own then you will be able to spread it and share it with someone else. ... CRITIC ALSO 🖋️ spill TEA ☕ Easy on Shade 💣