SAUTI SOL SIGNS WITH UNIVERSAL MUSIC AFRICA

Jaiyeorie January 31, 2020

Universal Music Africa (UMA), a division of Universal Music Group (UMG), announced the signing of an exclusive recording agreement with award-winning Kenyan Afro-Pop collective Sauti Sol.

The Kenyan Afro-Pop band is comprised of vocalists Bien-Aimé Baraza, Willis Chimano, Savara Mudigi and guitarist, Polycarp Otieno.
The agreement will give the band access to UMG’s global network around the world and will allow greater opportunity for the band to reach new audiences globally, whilst continuing to satisfy and excite their dedicated fanbase with bold, creative campaigns that will engage a new generation of fans throughout Africa.

The band has won awards including, BET Awards, an MTV EMA for Best African Act and MTV AFRICA Award for Best African Group.

Last year the band opened their own record label; Sol Generation Records, with the sole mission of developing and introducing new iconic live African acts. Founded on the ethos of discipline, order, passion and endurance (DOPE), it’s pitched to attract authentic songwriters and shape shifting musicians, who will pen soundtracks to peoples’ lives.
Sipho Dlamini, MD of UMG South Africa & Sub-Saharan Africa enthused, “We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years. Universal Music Africa is dedicated to helping the best African music talent reach new audiences around the world and we are excited to welcome them to our global UMG family. We look forward to working together with them to ensure they are able to authentically celebrate Africa through music and to help introduce their unique blend Afro-pop to new listeners everywhere.”