Justin Bieber dropped his new Schmidt’s collaboration, Here + Now, on Wednesday, 6 November along with a video which sees Hayley, 22, plant a kiss on her husband’s cheek.
Justin collaborated with the global beauty brand Schmidt’s to create a plant-based deodorant, for which he helped design the packaging for the gender-neutral, baking soda-free deodorant, which features buzz words like ‘Be Kind’, ‘Stress Less’, and ‘Hug More’.
The Sorry hitmaker said: “Here + Now is all about living in this moment we’ve been given and making the most of it. I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt’s is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now.”
Ryu Yokoi, chief executive officer of Schmidt’s Naturals, said: “At Schmidt’s, we believe in the power of self-care, and each and every one of our products is crafted based on that passion, including Here+Now. We’re thrilled to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been integral in the development of Here+Now by bringing his own personal journey with self-care to the table.”
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