About the private documentary screening of “Rhythm Unplugged: The Evolution” held at Silverbird Galleria, Lagos. On Wednesday 16th October, foremost live entertainment and music promotion company, Flytime Promotions hosted stakeholders, influencers and celebrities to an exclusive private viewing of its documentary, “Rhythm Unplugged: The Evolution” at the prestigious Silverbird Galleria in VI.
The private viewing which flagged at 12:30 pm prompt, featured a behind-the-scenes look at over 15 years of the widely acclaimed “Rhythm Unplugged” concerts. The one-hour documentary showcased a rich background of the entertainment culture, the development of Nigeria’s biggest entertainers and the strong work ethic that goes into the production of the Flytime franchise shows.
The compilation piece also featured performances from the best and finest acts at home and abroad, and appearances from notable individuals across the continent, from Producer; Cobhams Asuquo, Music Sensations; Wizkid, Olamide, Davido, Photographer; Kelechi Amadi Obi, and Music Executive; Obi Asika amongst others.
Following the viewing was a press briefing, chaired by the Flytime Music Festival management team. Festival Owner/President of the Flytime Group; Cecil Hammond, addressed guests in attendance, announcing the ongoing plans and expectations for this year’s Flytime Music Festival. He referenced that at its current trajectory in five years the Nigerian music scene would have more global dominance.
Followed by was a short QnA session between media representatives, invited guests and the Flytime team.
Also, present at the private viewing was Sasha P, Bovi, Okey Bakassi, DJ Jimmy Jatt, Toke Makinwa, Ushbebe, Yaw, Cobhams and many more.
Also present was Head – Artist Relations and Creative Director; Sasha P who noted “It’s easy for me to relate with the artistes, because being an artist myself, I know what it means to be in their shoes and the effort it takes to put on a flawless show.”
In the last 15 years, Hammond, through his outfit Flytime Promotions, has been in the forefront of exciting the showbiz industry through his popular concert, Rhythm Unplugged, a meeting point for musicians and comedians.
“An artiste you pay N3Million last year is now N10Million. Some people think that these artistes perform for free, which is not the case; we actually pay for every single performance we have on stage. Another big problem we have is venue. Right now, the biggest venue we have is Eko Convention, but I believe if the state build somewhere bigger for us, it will be better. With a bigger venue, we can charge less for ticket fee.”
According to hammond, the only reason event organisers sell tables is to meet up with cost for producing a show.
“Not that we want to charge those fees or segregate, that’s not the case; it’s because we have to pay for our costs. However, irrespective of these challenges, we have forged ahead with each show turning better than the previous. There is absolutely no giving up because if other countries could do it, then we can in Nigeria too.”
To the show promoter, many didn’t actually believe that Nigeria music could evolve immensely.
“Because of my passion for music, I knew we would get there even though we run losses sometimes. Still, we have been soaring higher. The truth is, artistes, make the money; we just try and break-even, which is why the only thing that has seen Rhythm Unplugged through all these years is the passion I have for music. I have lost a lot of money to music shows, but I kept on going without backing down. A person without passion would have given up. However, our saving grace is being surrounded by people who believe in the brand,” he said.
Hammond further said Nigeria music in years to come will get even better than it already, with the likes of Burna Boy, Wizkid, Davido, Tiwa Savage and others making big moves in the United States and United Kingdom.
See some of the photos below:
The compilation piece also featured performances from the best and finest acts at home and abroad, and appearances from notable individuals across the continent, from Producer; Cobhams Asuquo, Music Sensations; Wizkid, Olamide, Davido, Photographer; Kelechi Amadi Obi, and Music Executive; Obi Asika amongst others.
Following the viewing was a press briefing, chaired by the Flytime Music Festival management team. Festival Owner/President of the Flytime Group; Cecil Hammond, addressed guests in attendance, announcing the ongoing plans and expectations for this year’s Flytime Music Festival. He referenced that at its current trajectory in five years the Nigerian music scene would have more global dominance.
Followed by was a short QnA session between media representatives, invited guests and the Flytime team.
Also, present at the private viewing was Sasha P, Bovi, Okey Bakassi, DJ Jimmy Jatt, Toke Makinwa, Ushbebe, Yaw, Cobhams and many more.
See pictures from Flytime Promotions private viewing of “Evolution of Rhythm Unplugged“ documentary.
Also present was Head – Artist Relations and Creative Director; Sasha P who noted “It’s easy for me to relate with the artistes, because being an artist myself, I know what it means to be in their shoes and the effort it takes to put on a flawless show.”
In the last 15 years, Hammond, through his outfit Flytime Promotions, has been in the forefront of exciting the showbiz industry through his popular concert, Rhythm Unplugged, a meeting point for musicians and comedians.
“An artiste you pay N3Million last year is now N10Million. Some people think that these artistes perform for free, which is not the case; we actually pay for every single performance we have on stage. Another big problem we have is venue. Right now, the biggest venue we have is Eko Convention, but I believe if the state build somewhere bigger for us, it will be better. With a bigger venue, we can charge less for ticket fee.”
According to hammond, the only reason event organisers sell tables is to meet up with cost for producing a show.
“Not that we want to charge those fees or segregate, that’s not the case; it’s because we have to pay for our costs. However, irrespective of these challenges, we have forged ahead with each show turning better than the previous. There is absolutely no giving up because if other countries could do it, then we can in Nigeria too.”
To the show promoter, many didn’t actually believe that Nigeria music could evolve immensely.
“Because of my passion for music, I knew we would get there even though we run losses sometimes. Still, we have been soaring higher. The truth is, artistes, make the money; we just try and break-even, which is why the only thing that has seen Rhythm Unplugged through all these years is the passion I have for music. I have lost a lot of money to music shows, but I kept on going without backing down. A person without passion would have given up. However, our saving grace is being surrounded by people who believe in the brand,” he said.
Hammond further said Nigeria music in years to come will get even better than it already, with the likes of Burna Boy, Wizkid, Davido, Tiwa Savage and others making big moves in the United States and United Kingdom.
See some of the photos below:
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