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expr:content='data:blog.isMobile ? "width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" : "width=1100"' name='viewport'/> Jaiyeorie — What’s happening | Why It Matters : Kim Kardashian West slammed for ‘cultural appropriation’ over new shapewear line #KimonoBody @kimonobody

Kim Kardashian West slammed for ‘cultural appropriation’ over new shapewear line #KimonoBody @kimonobody





Kim K has even developed a skin matching shaper that features a cut-out leg, for women who wear outfits that feature a thigh-high slit, and was inspired to create her own range .
Kim had described the shape wear as ‘inclusive and celebrates and enhances the shape and curves of women’, but the Japanese are not having it.
This is because she has experienced “so many times” where she “couldn’t find” shapewear solutions.


The Japanese kimono, traditionally a loose long-sleeved robe typically tied with a sash, dates back to 15th Century Japan and is mostly worn during special occasions.

Kim Kardashian’s use of the name for her shapewear has been termed ‘disrespectful’.

“We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It’s celebratory wear and passed on in families through the generations,” one Japanese woman, Yuka Ohishi, told the BBC.

“This shapewear doesn’t even resemble a kimono – she just chose a word that has Kim in it – there’s no respect to what the garment actually means in our culture.” She continued.
She added: “I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware colour that blended with my skin tone so we needed a solution for all of this. #KimonoBody

Kardashian West, who trademarked the Kimono brand last year in the US, has also filed trademarks for “Kimono Body“, “Kimono Intimates” and “Kimono World“.






“This is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. @kimonobody (sic)”




Kim revealed on social media that her Yeezy designer husband “drew the logo” for her Kimono shapewear
She continued: “Introducing Kimono SolutionwearTM for every body. Coming Soon in sizes XXS – 4XL in 9 shades. @kimonobody #KimonoBody
“Fun Kimono Fact – Kanye drew the Kimono logo.
“This is a new approach to shapewear: Offering real solutions in nine shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody. (sic)”


 Kim is not a target for controversy for the range’s name Kimono, which is also the name of a Japanese garment
The loose robe is often worn on special cultural and social occasions including weddings, funerals and coming-of-age rites, and it remains a significant cultural symbol in Japan.


According to media reports in the United States, Kardashian has applied to trademark “Kimono” as a stylised word mark, along with the terms “Kimono Body” and “Kimono World”.
But whilst many have praised the undergarment, the hashtag #KimOhNo trended shortly after her announcement
Many fans have taken to social media to brand the reality star a “culture vulture” amongst other names.
See what fans have to say below






















 

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