Fenty Beauty has recalled one of their upcoming Killawatt Freestyle Highlighters: Geisha Chic. The move comes after backlash the name received online after its initial reveal on Saturday on the Fenty Beauty Instagram.
The product, which was set to launch with two other Killawatt Freestyle Highlighters Mo’Hunny/Afternoon Snack and #PENNY4UTHOTS, faced criticism from beauty Instagram watchdog @esteelaundry and fans who suggested the name fetishised an element of Japanese culture.
A fan; brigidnoell commented on the gramall the names they could’ve went with and they chose geishachic
UPDATE 🚨🚨 Hey Loves,
Due to the feedback on this post @fentybeauty has decided to completely remove this shade from online and in stores until further notice. We will keep u updated!
We appreciate Fenty Beauty’s responsiveness to this matter and applaud the continuous evolution of this amazing beauty community 💗🙏🏼 .
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.
More..... 👀🙀💗❤️ #fentybeauty Keep it cute and sweet in #KILLAWATTFOIL in #GEISHACHIC! NEW metallic brick red ✨ .
.
It’s going to be a HOT🔥 #Summer2019 ☀️✨
Also dropping:
1. #BRONZERS ✨😍 #SUNSTALKRBRONZER -
gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer. that are blendable and transfer resistant
in 8 shades, Instant Warmth Bronzer $30 each:
MOCHA MAMI - very del shade with warm red undertones
COCO NAUGHTY - deep shade with neutral undertones
CARAMEL CUTIE - tan to deep shade neutral undertones
BAJAN GYAL - tan shade with warm undertones
I$LAND TING - Medium shade with neutral undertones
PRIVATE ISLAND - Light to medium shade with warm undertones
SHADY BIZ - Light shade with warm undertones
INDA SUN - fair shade with neutral undertones
2. SCULPTING BRONZER BRUSH
195 $34 - A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision.
3. CHEEK-HUGGING BRONZER BRUSH
190 $36 - An extra large, super plush bronzer brush that’s expertly chiseled to “hug” the curves of your face for an all-over bronze glow.
4. LIL BRONZE DUO
Mini Bronzer Set $24
featuring a mini Sun Stalk’r Instant Warmth Bronzer and a mini Match Stix Shimmer Skinstick.
In
SHADY BIZ/SINAMON (for light - Medium skin tones)
CARAMEL CUTIE/SINAMON
(For tan to deep skin tones)
5. Mini!! PRO FILT'R - Instant Retouch Setting Powder $16 in Butter, Cashew, Honey, Nutmeg .
.
Will be available ➡️ APRIL 5TH online @fentybeauty @sephora .
.
There are more.... 👀 What’s on your list? 💛❤️💗✨💧 XO #Trendmood #fenty #fentybeauty THANK U for this beautiful update: @jordy2_shorty @audreypschl 😘
.
.
#motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger
Due to the feedback on this post @fentybeauty has decided to completely remove this shade from online and in stores until further notice. We will keep u updated!
We appreciate Fenty Beauty’s responsiveness to this matter and applaud the continuous evolution of this amazing beauty community 💗🙏🏼 .
.
.
More..... 👀🙀💗❤️ #fentybeauty Keep it cute and sweet in #KILLAWATTFOIL in #GEISHACHIC! NEW metallic brick red ✨ .
.
It’s going to be a HOT🔥 #Summer2019 ☀️✨
Also dropping:
1. #BRONZERS ✨😍 #SUNSTALKRBRONZER -
gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer. that are blendable and transfer resistant
in 8 shades, Instant Warmth Bronzer $30 each:
MOCHA MAMI - very del shade with warm red undertones
COCO NAUGHTY - deep shade with neutral undertones
CARAMEL CUTIE - tan to deep shade neutral undertones
BAJAN GYAL - tan shade with warm undertones
I$LAND TING - Medium shade with neutral undertones
PRIVATE ISLAND - Light to medium shade with warm undertones
SHADY BIZ - Light shade with warm undertones
INDA SUN - fair shade with neutral undertones
2. SCULPTING BRONZER BRUSH
195 $34 - A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision.
3. CHEEK-HUGGING BRONZER BRUSH
190 $36 - An extra large, super plush bronzer brush that’s expertly chiseled to “hug” the curves of your face for an all-over bronze glow.
4. LIL BRONZE DUO
Mini Bronzer Set $24
featuring a mini Sun Stalk’r Instant Warmth Bronzer and a mini Match Stix Shimmer Skinstick.
In
SHADY BIZ/SINAMON (for light - Medium skin tones)
CARAMEL CUTIE/SINAMON
(For tan to deep skin tones)
5. Mini!! PRO FILT'R - Instant Retouch Setting Powder $16 in Butter, Cashew, Honey, Nutmeg .
.
Will be available ➡️ APRIL 5TH online @fentybeauty @sephora .
.
There are more.... 👀 What’s on your list? 💛❤️💗✨💧 XO #Trendmood #fenty #fentybeauty THANK U for this beautiful update: @jordy2_shorty @audreypschl 😘
.
.
#motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger
With the online followers uncomfortable with the name, Fenty has since taken responsibility for the mishap and have gotten rid of all traces of previous marketing posts for the shade. Responding to a fan on Instagram, the brand said “we hear you, we have pulled the product until it can be renamed. We wanted to personally apologize. Thank you so much for educating us.”
The rest of the range, including the new Sun Stalkr Bronzer, is set to launch at fentybeauty.com, Sephora and Harvey Nichols on 5th April.
📎 🤔COMMENT BELOW... CRITIC ALSO 🖋️ 📜 🗺️ 😂 ... spill TEA ☕ Easy on Shade 💣 COMMENT BELOW... CRITIC ALSO 🇳🇬 #jaiyeorie 🗺️
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