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expr:content='data:blog.isMobile ? "width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" : "width=1100"' name='viewport'/> Jaiyeorie — What’s happening | Why It Matters : Kaia Gerber sizzles for the YSL Beauty Campaign

Kaia Gerber sizzles for the YSL Beauty Campaign

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Kaia Gerber fronts YSL Beauty Station campaign

  Kaia Gerber continues her role as the YSL Beauty ambassador and stars in the latest sets of adverts from the high-end fashion label.

Kaia's makeup for the adverts is done by Tom Pecheux, and the shoot celebrates the launch of a YSL Beauty pop-up store in Cathedral City, California.The pictures were taken in Palm Springs, California.


YSL Beauty captioned; You’d be surprised what you’ll find when you dare to take a roadtrip…
@kaiagerber and @tompecheux, Global Beauty Director for YSL Beauty Traveling to a desert location for the shoot, the modeling sensation is a dream come true, giving off chic California vibes in the campaign.

The campaign unveils the YSL Beauty Station, and Kaia poses in a convertible, wearing glamorous makeup looks from YSL Beauty with bold red lips, glimmering eyes and fresh dewy skin.




YSL unveils Beauty Station campaign with Kaia Gerber


Kaia Gerber stuns in YSL Beauty campaign


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