Beyoncé x Adidas to Launch Sneakers & IVY PARK Streetwear in New Partnership

Adidas has announced a new creative partnership with Beyoncé and her lifestyle label IVY PARK. The deal includes signature footwear, apparel and the relaunch of IVY PARK, which Beyoncé recently acquired 100-percent ownership of. Beyoncé will retain full ownership of IVY PARK, making her the first black woman to be the sole owner of an athleisure brand.

The Houston diva shares her thoughts on the deal:

“This is the partnership of a lifetime for me. didas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

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