In this episode, Arese Ugwu hosts one of Nigeria's leading PR experts, Bukky Karibi-Whyte, the CEO of Robert Taylor Media.
She shares insights into running a PR business, selling and adding value to clients, personal development, and managing personal and company's resources.
Bukky started her PR business in Winnipeg, Manitoba and after two years, she moved to Nigeria in 2009. Since then, she has managed an array of clients such as Ekene Onu, D’Banj, Eldee, Shank and MI; and has pulled off many notable projects such “Future Awards” and “Fela On Broadway”.
In an era when clients barely pay PR practitioners for jobs, Bukky has gotten them to pay for services rendered by adding value. She believes personal branding thrives when people or businesses share their story and that everyone or company has a story to tell, no matter how small.... spill TEA ☕ Easy on Shade #jaiyeorie
She shares insights into running a PR business, selling and adding value to clients, personal development, and managing personal and company's resources.
Bukky started her PR business in Winnipeg, Manitoba and after two years, she moved to Nigeria in 2009. Since then, she has managed an array of clients such as Ekene Onu, D’Banj, Eldee, Shank and MI; and has pulled off many notable projects such “Future Awards” and “Fela On Broadway”.
In an era when clients barely pay PR practitioners for jobs, Bukky has gotten them to pay for services rendered by adding value. She believes personal branding thrives when people or businesses share their story and that everyone or company has a story to tell, no matter how small.... spill TEA ☕ Easy on Shade #jaiyeorie
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