That taught me how to not just invest, but to take time and have patience to realize how successful the brand or the project can be.- How Ray J made the leap from show business to consumer electronics



Venture beat takes an in depth look at Raycon and what makes new dad Ray J tick.
Ray J has come a long way from the Kim Kardashian sex tape scandal.Ray J started an electronics company called Raytroniks a few years ago and began shipping an electric bike called the Scoot-E-Bike in 2016. He got promotional help from his cousin, rapper Snoop Dogg; his sister, singer Brandy Norwood; basketball star Stephen Curry; and other Hollywood celebrities. Electric bikes were already popular in Asia, but Ray Jโ€™s bike took off in the U.S., thanks to the star-studded promos.
He also cut a $31 million distribution deal with Cowboy Wholesale, a consumer electronics distributor based in New York. Now the combined company, called Raycon Global, is expanding its lineup of electronics gear with other โ€œlifestyleโ€ products. These include Bluetooth audio devices, smart watches, and drones. Ray J serves as chief strategy officer, while Ray Lee runs other parts of the business. At CES 2018, they made a lot of noise about the new markets they are going after.
strong.


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