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expr:content='data:blog.isMobile ? "width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" : "width=1100"' name='viewport'/> Jaiyeorie — What’s happening | Why It Matters : Proactiv X Hello Kitty for an Adorable Skincare Collaboration

Proactiv X Hello Kitty for an Adorable Skincare Collaboration

Hello Kitty Proactiv Limited-Edition Cleanser Brush Kit Ulta                                                            
  
Sanrio‘s most popular character, Hello Kitty,joined forces with the celebrity-backed brand Proactiv, which is probably best known for its acne-fighting products. The limited-edition skincare-focused release includes an ultra-cute cleansing brush shaped like Hello Kitty, alongside three interchangeable brush heads depending on your needs. There’s a bristle brush for daily cleaning, a silicone brush for exfoliating and a charcoal brush to brighten up your skin. The pack also includes the Proactive Deep Cleansing Face Wash which is of course ideal for using with the brush itself. According to PopSugar, Jill Koch, senior vice president of licensing and business development at Sanrio, Inc discussed the partnership, stating:
“Proactiv is a leader in skin-care innovation and cleansing products. We look forward to launching our partnership with Proactiv later this year to offer a new limited-edition Hello Kitty Brush Kit that will bring smiles to our fans, along with healthy-looking skin.”




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