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expr:content='data:blog.isMobile ? "width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" : "width=1100"' name='viewport'/> Jaiyeorie — What’s happening | Why It Matters : Why Beverly Naya Started a Campaign in 2014 Called ‘Fifty Shades of Black’

Why Beverly Naya Started a Campaign in 2014 Called ‘Fifty Shades of Black’

Why  Beverly Naya Started a Campaign in 2014 Called ‘Fifty Shades of Black’ jaiyeorie






In a chat with Genevieve magazine, she speaks on  taking care of her dark skin.
On her skin complexion:


I’ve never felt the need to bleach or tone my skin, or alter my complexion to please anyone and I wouldn’t recommend it for anyone. I do genuinely believe that we should love the skin that we are in. For that reason, I started a campaign in 2014 called ‘Fifty Shades of Black’, which highlights those issues. It starts that conversation and allows people to come forward and talk about their struggles, issues, and insecurities. Through that campaign, I have been able to inspire and empower a lot of young females who were feeling insecure for a lot of various reasons.


I was finally able to realise my dream to shoot a documentary. It’s a Fifty Shades of Black documentary and it is something I’m extremely proud of. We’re in production right now and the goal of the documentary is not just for people to watch it and feel like it’s an anti-bleaching documentary. It’s not enough to tell people to love their skin for what it is, it’s more to teach people about self-confidence, loving themselves, valuing themselves, and shedding light on different issues like how people view their complexions, and seeing beauty in all complexions. All black is beautiful. That is the message.
I’ve got to a point where I know what works for my skin, how to take care of it, and how to make my skin glow in a natural way. For these reasons alone, I plan to empower other dark-skinned people to see the beauty in dark complexion and to do what’s necessary to bring out their natural glow and to embrace themselves just the way they are.




In an interview with  JOE AGBRO JR of  The Nation!




It’s basically about empowering young girls to love themselves. Now, what I mean is that there’s obviously something that I’ve noticed in our society where I feel like people aren’t sure about how they feel about themselves. You know, some women aren’t proud to be dark-skinned and look how they look. Via the documentary, I hope to empower and inspire women to love their complexion and love themselves just the way they are because all black is beautiful, whether you’re light-skinned, dark-skinned or brown-skinned.
I hope to highlight the issues concerning colourism because I think colourism is an issue that’s starting to plague Africa, especially Nigeria. And this is where young people believe that one complexion is more desirable and more beautiful than the other, which isn’t necessarily true. So, I intend to do that in the documentary. And yeah, that is really what I’m working on at the moment.








Räägi sõbrale... #AFRICA ... spill TEA ABOUT THE TOPIC ABOVE.... Easy on Shade #jaiyeorie

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