OAP, Do2dTun,Pearl Thusi......CASTLE LITE FREEZES OVER LAGOS

J. Cole, brought down the housewith his performance at the Castle Lite Unlocks concert which went down at the expansive Convention Centre of Eko Hotels and Suites on Friday, April 27 in Lagos.

Nigeria’s finest, Falz the Badh Guy, Wizkid, Tiwa Savage, MI, and Davido, with support from DJ Obi, DJ Xclusive, DJ Neptune and Cool DJ Jimmy Jatt performed. The Castle Lite Unlocks is a musical experience that brings international artists to the African shores, offering consumers a musical experience, with both local and international acts performing on one Extra Cold Stage.

Dreamville top dog, Jermaine Lamarr Cole entertained the audience by playing hits from his repertoire, including:Can’t Get Enough (from his studio debut album, Cole World), as well as Role Modelz, Apparently, Wet Dream (from his recent platinum-selling album 2014, Forest Hills Drive), Deja Vu, Immortal, Crooked Smile, Power Trip, Neighbors, and Work Out, during the show anchored by popular OAP, Do2dTun, and one of South Africa’s finest entertainment personalities, Pearl Thusi.
Castle Lite has since 2011 been renowned for bringing music heavyweights that include Drake, Kanye West, Timbaland, Bryson Tiller, Travis Scott, Wiz Khalifa, Nas & Chance the Rapper to the continent, allowing them to share the spotlight with local artistes on the Unlocks platform.
About Anheuser-Busch InBev

, Marketing Director, AB InBev Nigeria, Arne Rust said, “Innovation is what drives Castle Lite as the brand is always at the forefront of technology, making beer drinking easier and fun in every space. As a result, our innovation approach is geared at unlocking new spaces for consumers to enjoy Castle Lite. Also, Nigerian music has over the years showcased its innovative, progressive and extremely expressive streak. This explains why we have this rich assemblage of Nigerian music stars who push boundaries and do things differently like Castle Lite.”

J Cole performed all the songs from his latest album, KOD, for the very first time in Nigeria. It would be recalled that the rapper dropped his fifth studio album KOD on Friday (April 20), which spans 11 tracks, including titles like 1985, “ATM”, “Brackets”, and “Motiv8”.
“Castle Lite breaks boundaries and music is a natural fit with the brand’s DNA. We also appreciate the fact that it represents the biggest passion point for our consumers lives, hence we are always committed to unlocking memorable fan experiences and creating shared value for all our consumers with concerts like this”, Franscoe Bouwer, Castle Lite Marketing Manager, said.
According to Consumer Connections Manager Jumoke Okikiolu, “It has been an unbelievable evening with the best of Nigerian hip-hop on display. This is what happens when Castle Lite joins forces with progressive artistes who are currently game changers. All our consumers here today have had an extraordinary experience and we are proud to have provided a platform for this incredible mix of music to flourish.”