Lancôme Paris Unveils “My Shade My Power” Campaign With Elizabeth Osho,Waje,Bidemi Zakariyau,Ezinne Alfa, Denola Grey,Abisola Kola Daisi & More In Attendance

Jaiyeorie June 04, 2018

Betty Irabor and Ojy Okpe

Lancôme Paris celebrated African excellence by using top Nigerian influencers in its My Shade My Power campaign at Temple Muse, Victoria Island. Lancôme is at the forefront of the cosmetic industry as it is the only make up brand with a foundation that lasts 24 hours, has a matte finish, and has the most shades for women worldwide.Teint idole range of concealer, foundation stick created by the L’Oréal-owned brand, which also includes Teint idole concealer, foundation stick, and Teint Idole cushion.
The Temple Muse Store of the Living Concept of Africa has become an oasis in Paris. The spectacular night began with Head International Make Up Artist - David Coranson Beaudu who made live demonstrations in pop up space. Guests are welcomed by stylish Parisian Chic, exotic cocktails and hors d'oeuvres. MC- Eku Edewor announces the digging, stylish crowd to travel in a tunnel, in a transformed magical space draped with leaves, pink lights, and #LancomeNigeria floating in the pool. Following his welcome remarks, Eku introduced the Business Development Manager, Sub Saharan Africa- Cyrielle Gbadja to make the awards unveiling. Cyrielle accepted the anticipating crowd and spoke again about Lancôme who was celebrating black excellence in the historic campaign. The stage was shared with L'Oreal, Ella Afrique and Glam Brand Agency teams, which played a role in the campaign stage, Cyrielle said Lancôme spent millions of dollars on research and development of black skin. This campaign is not the same as any other Lancôme made before the African campaign focused on the diversity of beauty at different ages.
All Lancome 3 axes products are available at Essenza stores and during one month at the Lancôme Pop Up at Temple Muse.After its success in the United Kingdom, the French cosmetics leader capitalized on the influence of women leaders in Nigeria by unveiling its Hue Idole Ultra Wear Foundation available in 40 shades on the African market. With 46 prominent women, including 3 heroes who shared their personal stories, the campaign featured the media - Betty Irabor, a musician - Waje, a pilot / nurse / beauty - Powede Awujo, and some of the entrepreneurs notables from Nigeria. The Lifestyle Concept store of Temple Muse Africa has been transformed into an oasis in Paris. The spectacular evening began with David Coranson Beaudu, international make-up artist, who gave live demonstrations at the pop-up space. The guests were greeted by chic Parisian hostesses, exotic cocktails and hors d'oeuvres.

The tunnel was a magical space draped with leaves, pink lights, and had #LancomeNigeria floating in the pool. Eku introduced the Director of Business Development, Sub-Saharan Africa - Cyrielle Gbadja to do the honors of the inauguration. Cyrielle once again welcomed the crowd and spoke about Lancôme celebrating black excellence with this historic campaign. Sharing the stage with teams from L'Oreal, Ella Africa and Glam Brand Agency, who had a role to play in running the campaign, Cyrielle said Lancôme was spending millions of dollars on research and development of black skin. This campaign is unlike any other in Lancôme, as the African campaign focused on the diversity of beauty throughout the ages.
Having launched already internationally, the foundation is an addition to the Teint idole range of concealer, foundation stick created by the L’Oréal-owned brand, which also includes Teint idole concealer, foundation stick, and Teint Idole cushion.

See more photos from the event below.