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Serena Williams Introduces Her Own Online Shop, ‘Shop Serena’

Serena Williams  announced this moments ago on her social media pages, noting the inspiration behind the online store, how she had a vision to create her own fashion line that would not be related to tennis, her love for tennis and fashion.


“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist,” she tweeted.
Adding, “After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.”






“Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it,” she told her fans.
See her posts.









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