Wema Bank was ordered by a Federal High Court in Lagos to pay Nigeria-based model, Nneoma Anosike, N10million as damages for violation of its intellectual property.
The bank has been found guilty of violating model privacy by using its photographs in a material campaign without consent.
In addition to providing financial damages, the court has issued a mandate to prevent the bank from passing or operating on others to lose Nneoma's professional services.
Wema Bank is also directed to appeal a girl's apology letter, and publish a written apology to two US dailies and two national newspapers circulating around Nigeria.
Nneoma revealed her modeling scene when she won the Elite Model Look Nigeria contest in 2013 at the age of 18. She was a 2014 brand ambassador to Pepsi Cola Nigeria and participated in the Get Naked campaign for the Joint United Nations Program at HIV / AIDS (UNAIDS) in the same year. He entered a three-year management contract with Ford Model Incorporated, New York in 2014 where he traveled to the United States of America to continue his career. He represents one of the dark colors of the foundation of Rihanna's Fenty Beauty in a 2017 campaign.
In 2017, Nneoma pulled Wema Bank plc in front of the Federal High Court in Lagos, for allegedly infringing intellectual property. The 21-year-old plaintiff was sworn by his father, Mr Frank Anosike, as the legal Attorney, claiming the total of N75 million against Wema, as a general injury for the passage of his services.
The American-based plaintiff claims a sum of N20 million as damages for breach of his privacy, by advertising his photograph without the consent and special damage of N2million as the cost of action, including 21 percent interest in the whole.
In addition, he sought a declaration that he was entitled to his privacy and his correspondence, under section 37 of the 1999 constitution. Anosike also requested a public apology from the defendant, to be advertised at National dailies who were transferring to the US and Nigeria.
His lawyer, Gideon Okebu, Anosike explained that his daughter had entered a three-year contract with the management of an international company, named Ford Model Incorporated New York, in 2014.
He stated that the plaintiff was granted an American Visa by the Ford instrument, subsequently traveling from Nigeria to the United States, to continue his career under Ford.
According to the witness, on April 11, 2016, his daughter was asked to attend a meeting on the Ford board where her photographic advert showed her image from Instagram, which was edited by the Wema bank image and re-announced on their website.
She said that her daughter's image was used for adverts in the corporate logo of the bank beside her face and the words, "Be yourself, Every one is taken."
According to her, her daughter's projection by the bank has the purpose of projecting their value and good will with the popularity and popularity of the plaintiff.
He stated that this defendant's work, constitutes a violation of his daughter's agreement with the Ford Model, as it caused the extension of the contract extension of the firm. ...
What do you think—when a brand uses a model’s image commercially without permission, where should the line be drawn between public visibility and commercial consent?
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