Coca-Cola To Launch Its First Alcoholic Drink

Coca-Cola plans to produce an alcoholic drink for the first time in the company's 125-year history, with an alcopop-style product in Japan.  He is eager to take advantage of the country's growing taste for Chu-Hi cream flavored beverages, in keeping with a local spirit called shochu.  The product is typically between 3% and 8% alcohol by volume.

 A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".


"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.

It's unlikely the drink would be sold outside of Japan for now.

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