In the heart of Lagos, an enchanted urban garden has opened its doors to guests welcomed by an orchestra in a lunar and whimsical universe. The occasion was the launch of the most expensive perfume yet by Gucci - BLOOOzzy AguM.
The reign of Alessandro Michele as Creative Director at Gucci was revolutionary. Drawing inspiration from "the true spirit of women", he worked with master perfumer Alberto Morillas to create Gucci Bloom; a white floral fragrance.
The scent brings together the tuberose, jasmine sambac, with a whispering of the climbing plant named Rangoon, an ingredient native to India and exclusive to Gucci Bloom.
Bloom is not created for a single woman but for many women who think differently and live differently. From sunset to dusk, Gucci has taken on inspiring inspiring women who have blossomed this year despite the odds with a unique celebration of the new fragrance - GUCCI Bloom. Women of varied beauty and inspiration found themselves on the path of collective rediscovery of the GUCCI universe.
The bottle is not designed to seduce men, but to stay in the company of women who wear the perfume. It is retro, minimalist, lacquered and reminiscent of porcelain. The outer packaging is printed with a herbarium motif, consisting of a print of red and white Jouy canvas sheets, a traditional Gucci motif reinterpreted by Michele.
The Gucci outfits of the guests have been beautifully accented by lush floral arrangements as well as colorful birds in cages. The highlight of the evening? The gift of objects from the prestigious house to the guests who participated in the games.
The Nigerian celebrities had a good time learning about perfume, celebrating women in bloom while sipping champagne.
Here are pictures from the event.
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