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Saudi Arabia circulates in front of its moderate Islamic ideology as an industrial zone that plans to hold a jazz festival at the end of this year.
The kingdom hopes to cash in on tourism and entertainment, a result of economic reforms designed to end the kingdom's reliance on oil exports.
Public entertainment, including music and dance, is rare in Saudi Arabia because of the sharp Wahhabi Marxism of the kingdom of Islam. In January, Jeddah hosted Saudi Arabia's first public concert for more than a decade, with Arabic music.
But the reforms initiated by Crown Prince Mohammed bin Salman change the business environment. The 32-year-old prince identified tourism and entertainment as key industries to develop because of their potential for job creation.
Fahd Al Rasheed, Executive Director of the Emaar Economic Zone (EEZ), who develops the King Abdullah Economic City (KAEC) on the Red Sea coast near Jeddah, said he was aiming for foreign musicians on the jazz festival.
Rasheed said it was not clear whether current visa rules would permit a large foreign audience at the festival, but predicted heavy demand for tickets among Saudi citizens.
“There is a huge, untapped demand for events and cultural performances like this,” he said in an interview on Wednesday on the sidelines of an international conference promoting Saudi Arabia as an investment destination.
The jazz plan underlines a shift of emphasis at KAEC since Prince Mohammed started his reforms last year. The government-backed zone, where about 7,000 people live, was launched in 2005 to host manufacturing plants and a port.
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