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H&M X The Weeknd For Fall Collection

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Every autumn, Swedish retailers H & M launch a highly anticipated co-operation. You might remember Balmain capsules in 2015 or the Kenzo line in 2016. This year, they used the popular drinker The Weeknd for 18 pieces of the collection, officially called "H & M presents a weekly collection". For the first time, the R & B singer did not work with H & M because last spring he offered a "spring icon" to a merchant. Weeknd shared a promotional video for her Instagram yesterday viewing the collection.


In an interview with Complex, he said, “Every piece is both effortless and fresh, which is just how menswear should be.” The capsule collection boasts satin jackets, hoodies, jeans, and even some boots. Men, consider your streetwear covered with this line. It features embroidered pieces and sweatshirts with The Weeknd’s signature logo “XO” emblazoned across them.

The best part? The prices start at $14.99 and nothing retails for over $100. The line launched today just in time for the chilly weather. You can shop online or in stores. See more from the latest offering below.






What do you think of this collaboration?
Photos Courtesy of H&M

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