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Fenty Beauty nabs $72M in Media Value in 1st Month + Vogue Arabia’s Cover




 Rihanna is slaying Gucci on the cover of Vogue Arabia‘s November 2017 Issue.
The WWD Report, the superstar’s Fenty Beauty Make-up Line earned $ 72 million worth of media - the estimated value of publicity gained through digital earned media and their engagement - in the first month. The report also reveals that Fenty Beauty won third place in front of other brands, including Kylie Cosmetics, Urban Decay, NYX. MAC and Too Faced were the only two brands that won the Fenty Beauty.






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