PRESSPLAY #Heineken’s New Ad Is Everything #Pepsi's Isn't

Heineken’s “World Apart” clip by Publicis London, shows 2 strangers with different political opinions are put together to participate in an experiment. They are given instructions to build a bar.

They  bond while building the bar, and once done, they watch a video.


In the video, recordings of their opinions about certain issues are displayed and things obviously get uncomfortable.


They are presented with the opinion to leave or talk it out over a beer.


Each group decides to chat over a beer and they soon realize open dialogue caused them to form new friendships.







Photo: Screenshot






GIVE US TIPS GIST, GOSSIP COMMENTS ................. THOUGHTS? ... spill TEA.... gently Easy on Shade #jaiyeorie