#Rihanna Release Album With A $25 Million #Samsung Deal

Boss move, Rihanna and her upcoming Anti album are getting tons of support from Samsung.  $25 million worth.  

 RiRi will be releasing her upcoming Anti album will be teaming up with Samsung to sponsor her entire roll out and release.

 Ri herself nor Samsung have yet to comment, but The NY Post reports the pop star "reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour."
The Post revealed she will be releasing the album in the next few weeks, just in time for the Holidays, and the delay was due to her last minute changes.

The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.

Samsung wants to use Rihanna to help promote its Galaxy line of products and wants exclusive use of Rihanna-related video content to release via its Milk Music radio service, sources said. An open question is whether Jay Z’s Tidal streaming music service will gain any exclusivity given that Rihanna is a backer.
Samsung, which has also cut deals with NBA player LeBron James, will be integrally involved in any Rihanna tour, sources said.

 This is the first deal of its kind, and sounds like a super profitable almost 360-deal that, for once, makes sense for the artist and cuts out the label middleman.  Game changer. 
Of course, other companies are pissed.

The deal is bad news for marketers, said one source, noting that few have pockets deep enough to afford such multi-million dollar global tie-ups. “No-one wants to have $25 million deals in the market place,” said a source.